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// 10 — PPC Advertising //

PAY FOR LEADS,
NOT JUST CLICKS.

We manage precision-targeted pay-per-click campaigns across Google, Bing, and Meta that put your business in front of buyers — not browsers. Every bid optimized. Every dollar tracked. Maximum ROI, minimum wasted spend.

4.2x
Avg. ROAS
-42%
Lower CPL
15+
Years Experience
$2M+
Ad Spend Managed
// Campaign Dashboard // LIVE
4.6x
ROAS
$14.20
CPC
8.4%
CTR
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Award-Winning Web Design | From $199 — Code Minds Creative
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Search
84%
Display
62%
Remarketing
91%

OUR PPC MANAGEMENT PROCESS

01

Account Audit

We start with a forensic audit of your existing ad accounts (or build from scratch). We identify wasted spend, missed opportunities, structural issues, and quick wins that can generate results immediately.

02

Campaign Strategy

We research your market, competitors, and buyer intent keywords to build a campaign strategy targeting people with real purchase intent — not just high traffic terms that drain budget without converting.

03

Launch & Monitor

Campaigns go live with full conversion tracking in place. We monitor daily — bids, quality scores, ad copy performance, landing page metrics — making optimization adjustments as data accumulates.

04

Scale & Report

As winning campaigns emerge, we scale budget into proven performers and cut underperformers. Monthly reports translate data into clear business outcomes — leads, ROAS, cost per acquisition.

EVERY MAJOR
AD PLATFORM. MASTERED.

We don't pick a platform and ignore the others. We find where your customers are and build campaigns that reach them there with precision.

// Platform 01 //

Google Search Ads

Capture buyers the moment they're actively searching for what you sell. Text ads, responsive search ads, and smart bidding strategies that maximize conversions within your target CPA.

Keyword Research Ad Copywriting Smart Bidding Quality Score Opt.
// Platform 02 //

Google Display & YouTube

Reach your audience across millions of websites and YouTube with targeted display ads, banner campaigns, and video ads that build brand awareness and drive remarketing-ready traffic.

Display Network YouTube Ads Custom Audiences In-Market Targeting
// Platform 03 //

Google Shopping Ads

For ecommerce businesses, Shopping ads put your products directly in front of people with buying intent. Product listing ads, Performance Max campaigns, and feed optimization.

Product Feed Mgmt Performance Max Smart Shopping ROAS Optimization
// Platform 04 //

Meta Ads (Facebook & Instagram)

Highly targeted paid social campaigns across Facebook and Instagram using interest, behavior, and lookalike audience targeting to generate leads, sales, and brand awareness at scale.

Audience Targeting Creative Testing Lead Gen Forms Lookalike Audiences
// Platform 05 //

Remarketing Campaigns

Re-engage visitors who didn't convert on their first visit. Pixel-based remarketing across Google, Meta, and display networks to bring warm prospects back and close more sales.

Pixel Setup Audience Segmentation Sequential Ads Cart Abandonment
// Platform 06 //

Microsoft / Bing Ads

Often overlooked, Bing Ads reach a high-income, high-intent audience at lower CPCs than Google. We manage Bing campaigns to capture additional leads your competitors are missing.

Bing Search Ads LinkedIn Sync Lower CPC B2B Targeting

FULL-SERVICE PPC
MANAGEMENT

  • Complete Account Setup & Restructure

    We build or rebuild your Google Ads account from the ground up — proper campaign structure, ad groups, match types, and negative keywords that prevent wasted spend from day one.

  • In-Depth Keyword Research

    Comprehensive keyword analysis identifying high-intent search terms, competitor gaps, long-tail opportunities, and negative keyword lists that protect your budget from irrelevant traffic.

  • Professional Ad Copywriting

    Compelling, high-CTR ad copy for all ad variations — headlines, descriptions, callouts, and sitelink extensions — all written and continuously A/B tested by our copy team.

  • Conversion Tracking Setup

    Full GA4 and Google Tag Manager setup. Every conversion tracked — form fills, calls, purchases, chat initiation — so we know exactly which campaigns are generating real revenue.

  • Landing Page Optimization

    Recommendations and support for improving your landing pages to increase conversion rate — because sending traffic to a poor landing page wastes every dollar you spend on clicks.

  • Daily Bid & Budget Management

    We monitor bids, quality scores, auction insights, and budget pacing every day — not once a week — making micro-adjustments that compound into significantly better performance over time.

  • Monthly Performance Reports

    Clear, jargon-free monthly reports covering all key metrics: impressions, clicks, CTR, conversions, CPA, ROAS, and a detailed strategy summary for the next 30 days.

  • Dedicated Account Manager

    One point of contact who knows your campaigns inside and out. You can reach your account manager via email or phone — no ticket systems, no call centers.

PPC Management Starting From
$695
/month management fee

Ad spend is paid directly to Google/Meta. No markup on ad spend. Transparent flat-fee management only.

✓ Google Ads ✓ Meta Ads ✓ Bing Ads ✓ Remarketing ✓ Monthly Reports ✓ Dedicated Manager
Get A Free PPC Audit →

NUMBERS THAT
ACTUALLY MATTER

4.2x
Average Client ROAS
Return on ad spend across all managed Google Ads accounts
-42%
Average Cost Per Lead Reduction
Within the first 90 days of taking over existing accounts
+185%
Average Conversion Rate Increase
After landing page and ad copy optimization
$2M+
Total Ad Spend Managed
Across all clients and platforms in the last 3 years

ROI OUR CLIENTS LOVE

We were burning $6k/month on Google Ads with almost nothing to show for it. Code Minds restructured everything in 2 weeks — new ad groups, better keywords, tighter targeting. By month 2 our ROAS went from 0.9x to 4.1x. Incredible turnaround.

PW
Patrick Williams
Owner, Williams HVAC — Atlanta, GA

Our cost per lead dropped from $180 to $62 in 3 months. The team completely overhauled our Google Ads structure, rewrote all our ad copy, and set up proper conversion tracking for the first time. We finally know what's working and why.

NB
Nicole Brown
Marketing Manager, Elevate Dental

Code Minds manages both our Google and Meta campaigns. The reporting is crystal clear — I can see exactly what every dollar generated. We've scaled from $5k to $25k monthly ad spend and maintained a 3.8x ROAS the entire time. That's what real management looks like.

GR
Greg Rivera
CEO, RoofRight Contractors — Denver, CO

PPC ADVERTISING FAQs

What is your PPC management fee?+
Our PPC management fee starts at $695/month for a single platform (e.g. Google Ads only). Multi-platform management (Google + Meta + Bing) starts at $1,295/month. We charge a flat management fee — we never take a percentage of ad spend, which keeps our incentives aligned with your results.
Do I control my own ad spend?+
Yes — always. Your Google Ads and Meta ad accounts belong to you. Ad spend is billed directly to your credit card by the platforms. We have management access but never touch your billing. You can see every dollar spent in real time.
What's a realistic ad budget to start with?+
For Google Search Ads, we recommend a minimum monthly ad budget of $1,500–$3,000 to gather enough data for meaningful optimization. For Meta, $1,000/month is a reasonable starting point. Budgets scale as performance is proven.
How quickly will I see results?+
PPC campaigns can generate leads and calls within days of launch — that's the advantage over SEO. Most clients see meaningful improvements in cost-per-lead within 30–60 days as we accumulate data and optimize. Significant ROAS gains typically emerge by month 3.
Do you take over existing accounts or build new ones?+
We do both. If you have an existing account, we audit it and either restructure or rebuild depending on what the data shows. If you're starting fresh, we build everything from scratch with best-practice structure designed to scale efficiently.
What industries do you have PPC experience in?+
We have active campaigns across legal, home services (HVAC, roofing, plumbing, landscaping), healthcare/dental, ecommerce, real estate, education, finance, SaaS, and professional services. Industry-specific keyword knowledge and competitor intelligence is built into every campaign.

STOP WASTING
AD SPEND.

Get a free PPC audit. We'll show you exactly where your budget is being wasted — and how we'll fix it to generate real leads.

Get My Free Audit → 213-878-0838